Turning Ideas into Realities
dreams fresh for 2023
Love your bed
New-brand toolkit in hand, my team and I set about sharing the message with customers. The size and complexity of projects varied enormously. First came quick wins, the smaller things, but those that touched the majority of customers. Then, the heavy lifting of re-designing the website, promotional plan and new store format.
What I did:
I took the creative and planning lead for rolling the work out across the many customer touch points.
Projects included:
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Web and mobile creative and planning (working with the existing Hybris platform)
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Promotional campaigns re-design
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Store format and light-touch refits
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Guidance on new-look paid and organic social
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Fabric sample ordering service
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Art direction on CGI and photography