Turning Ideas into Realities
house of fraser creative pick ‘n’ mix
Creating a spectacle 365 days a year
Newness and seasonal change are key components in fashion retail. ‘New In-store’ And the promotional cycle are powerful drivers of a brisk windows and events calendar. Lots of creativity, backed-up by meticulous planning are needed to keep pace.
What I did:
Creative:
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Conceptualised, prototyped and developed designs with the internal team, agencies and suppliers
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Collaborated with fashion and beauty brand partners on brand take-overs
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Interpreted HoF’s ATL campaigns and promotions in stores
Planning:
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Maintained the store database, managed the annual budget, costed and allocated individual projects
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Briefed agencies and suppliers
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Worked to coach and up-skill store visual teams to ensure brand/visual consistency and excellence across the estate